The done to death quote about not knowing which half of the marketing budget is wasted is still relevant for one single reason – not having means of tracking the performance of ad campaigns. Digital campaigns solve this to some extent. What about your print ads, billboards, pamphlets and everything else you’re spending money on?
Include a phone number as a call to action in your ads, track the response to this number. A/B test ads with different messaging and different numbers to understand what works better. The possibilities are endless.
Include unique exophones for every ad to differentiate between the response to various ads
Calls land on your virtual numbers included in various ads and campaigns
All the calls are routed to the right teams and agents based on your call flows created in dashboard
Analyze the call data from different ads based on the calls received to the unique virtual numbers
Collect all of your customer information in one place. No phone numbers lost due to mismanagement.
Track the number of leads from every campaign and understand which messaging or medium worked the best for you.
Since all the calls routed through Exotel are tracked and recorded, you won’t miss out on a single lead
Real time information about the nature of the calls you receive, caller information, duration of calls and a lot more.
Best success rates, voice quality and reduced latency
Grow at will, expand without worrying about infrastructure
Best in class uptimes of 99.95% including operator uptimes
18×7 customer support via phone, email and Twitter
Sign up and get started in less than 30 minutes, integrate easily using our REST APIs
Easy to understand, detailed reports sent every day